Social media is a driving force for E-commerce shops and a necessity if you want to be able to compete online. Getting your shop up and running online is a great start. The next step is social media marketing and advertising. Promoting your products is crucial for people to be able to view your products in a wide variety of ways. Social media gives potential customers a chance to learn more about and connect with your products while also driving traffic to your website. Gaining a following on social media will ensure a strong customer base since followers will have more chances to be exposed to your products. Still- social media has to be considered a strategic marketing tactic and taken just as seriously as your website itself. Here are some tips and tricks in order to get the most out of social media marketing for your business:

1. Facebook Social Media Marketing

An average of 85% of all orders from social media come from Facebook. Facebook is a crucial tool to use for self-promotion and advertising. Marketing on Facebook helps you find new customers and build lasting relationships with them. Always create a Facebook business page that links to your site with useful contact information. Share all your content from other social media platforms, such as Instagram, onto your page. You can even automate responses to customers and engage with them with Facebook messenger bots that will connect and serve your customers. Facebook ads, which is paid promotion, are another great way to utilize social media. This is an effective way to target customers based on interests, demographic, and location. With over 1.2 billion users on Facebook daily, you are sure to reach potential consumers through Facebook ads, posts, and page

 Facebook Ads in Action:

In order to drive traffic to your website or promote a new product, make your Facebook Ad’s specific. Such as highlighting a new product or a current sale. Below is an example of a successful Facebook Ad for Google that specifically addresses Google’s Cloud Platform. It is simple, well designed, and straight to the point while still containing effective selling language. Your Facebook ads should leave users wanting to learn more.
facebook advertising

2. Avoid Sales Pitches

Social Media is for sharing your products and content. If your content looks or sounds too much like an advertisement it is a sure way to turn off your customers to your product. Users want authentic and genuine content.  Your business will not only be competing with other businesses but also customer’s attention. With feeds bombarded with friends posts, news stories, and other posts circulating social media,  your posts needs to be relevant and engaging in order to draw in customers. Social media marketing has to be utilized strategically for it to actually be effective.

How to Sell Without Being A Salesman:

Personalizing your posts, adding variety in terms of topics and images, linking to other business, and interacting with customers on your social media platforms are ways to successfully use social media as a means of outreach while also avoiding sounding like a sales pitch. You want your business to have a voice that draws in customers because they identify with the content and are genuinely interested. Providing authentic content consistently will grow your social media following and keep it growing!

3. The Power of Reviews

Let customers do advertising for you! Reviews are a very powerful selling point for potential customers. 68% of people say they trust online reviews and 78% agree that positive reviews make them trust the business more. Encourage social shares, reviews, and other interactions on your social media platforms in order to build a wider audience.

Asking for Reviews (and actually getting them):

 One of the most challenging parts of advertising through reviews is trying to get customers to actually leave reviews. Try strategizing an email campaign that will urge customers to leave reviews for your products on your Facebook, Yelp, etc. The trick is to keep things personal and simple. Address the customer by their first name and tailor the email to sound like it is sent from a human being!  Not a template that is obviously sent to a mass group of people. Using a customer’s first name in the subject line is also a good way to personalize the email. Lastly, include only ONE link in your email: the link to review your business. This makes the customer’s call to action easy to identify and they will be more likely to act on it.

4. Visuals

Images are always going to take precedent over text posts on social media. Images grab attention faster and are easier to communicate with your viewers. Make sure your photography and graphic design look as professional as possible in order to entice customers to click your links or visit your website.

Visuals in Action:

Using images to add variety to your Facebook posts or Instagram are crucial ways to keep your business thriving while also improving customer experience. There are many sites such as Canva or apps like Over that are great tools for creating well-designed visuals with or without text that you can share on your social media platforms in order to promote certain products or discounts.

visuals social media

5. Influencers

Once you have produced a piece of content to share on social media, try reaching out to influencers. Influencers are people who can promote your brand to a similar audience in order to gain more exposure. Social media marketing also depends on exposure, so outreach is an essential step in the process.

How to Find Influencers For Your Business:

Simply performing google searches that relate to your business or niche will help you identify influencers who may blog or post about similar content that your target audience is interested in. Another great way to find influencers is using a content analyzer such as BuzzSumo. The online database can give people with a membership access to successful content online and who is sharing it and where. This makes it easier to identify influencers and competitors who are creating similar content or selling similar products. Try emailing influencers to share your content or link to your site in order to gain more coverage.

ecommerce buzzsumo

6. Blogging

Blogs are a great way to drive more traffic to your site and are reliable pieces of content to share on your social media pages. Blogs also allow for longer content pieces that can help answer customer questions or even persuade customers to endorse in your product.

Why Blog for Your Business?:

For more content to share on your social media platforms, blogs are a great way to add variety. The trick is to include internal links from your site and external links from other reliable sites like WordPress or Youtube. This makes your blog more searchable and diverse. Images within your blog are also key to strengthening your content user experience.

7. Using Paid Advertising

Paid advertising on social media is a viable option when strategizing your social media marketing for your business. You can promote your Tweets, Instagram, or even Pinterest Ads.

Paid Advertising In Action:

A survey from the Global Web Index found 53% of consumers preferred to follow brands on Instagram, which was the highest rated social media platform in the study. You can easily update your customers by posting Instagram updates. By converting your business Instagram to a business profile, it is very easy to promote your images and track your progress for effective social media marketing. You can learn more about promoting your Instagram

instagram ecommerce

This example shows the process of tracking and promoting your Instagram posts when you create an Instagram Business Page.